Adobe keeps Sensei busy with new content assignments

Barry Levine on
  • Categories: A-From MTT, Channel: Martech: Marketing
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    Adobe is adding more responsibilities to Sensei’s job description, announcing this week a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer.

    There’s Smart Tag, which can automatically add metadata keywords to images based not only on system-recognized logos, but also on visual patterns that the system has been trained to notice.

    Strategy and Product Marketing Director Haresh Kumar told me this could include, for instance, the kinds of distinctive patterns associated with fashion brands Louis Vuitton, Burberry or Prada. It could also be different kinds of product models like cars, or even, for Adidas, different kinds of cleats.

    “Most auto-tagging,” he pointed out, “doesn’t recognize different kinds of cleats.”

    [Read the full article on MarTech Today.]

    About The Author

    Barry Levine
    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.