Adobe launches Launch, its next-gen tag management platform
The new offering allows third-party tool makers to integrate their own features into the open platform.
Adobe is out this week with its next-generation tag management platform.
Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired when the tech giant bought a tag management technology called Satellite in 2013. Launch was announced as a beta release at Adobe Summit in March, and it’s now out in general release.