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Adobe launches a super-cloud to manage customer experience

This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.

Barry Levine on March 22, 2017 at 11:49 am

Adobe is gathering its clouds and making more.

This week, the company unpacked a truckload of announcements at the Adobe Summit digital marketing conference in Las Vegas.

In light of these announcements, it looks as if Adobe has decided that the real game is not just marketing or sales but customer experience, something that also extends across product development, customer service and other departments.

At the top, it’s announcing a new Experience Cloud. It’s actually what you might call an uber-cloud, since it is comprised of the existing Marketing Cloud (which includes Adobe Experience Manager, Target, Campaign, Social and Primetime), a new Advertising Cloud and a new Analytics Cloud.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.