Adobe launches a super-cloud to manage customer experience
This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
Adobe is gathering its clouds and making more.
This week, the company unpacked a truckload of announcements at the Adobe Summit digital marketing conference in Las Vegas.
In light of these announcements, it looks as if Adobe has decided that the real game is not just marketing or sales but customer experience, something that also extends across product development, customer service and other departments.
At the top, it’s announcing a new Experience Cloud. It’s actually what you might call an uber-cloud, since it is comprised of the existing Marketing Cloud (which includes Adobe Experience Manager, Target, Campaign, Social and Primetime), a new Advertising Cloud and a new Analytics Cloud.
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