Adobe Target gets some new tools for mobile marketing

From Adobe’s blog

To help marketers better tweak their mobile experiences, Adobe is announcing this week several enhancements for Target, which offers A/B testing for customizing experiences.

The key one is a new Visual Experience Composer for mobile apps. Previously, if a marketer wanted to test, say, different discounts in an existing mobile app ad — such as 10 percent off versus 20 percent versus 30 percent — she would have utilized a text-based workflow that often required some code help from a developer.

Now, Visual Experience Composer lets the marketer swap images (built elsewhere) or text  inside a visual simulation without a developer, and then run A/B tests. The marketer can’t change functionality, but most ads have limited functions anyway. Here’s a screenshot:

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.