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Adobe Target gets some new tools for mobile marketing

A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.

Barry Levine on March 1, 2018 at 12:37 pm

From Adobe’s blog

To help marketers better tweak their mobile experiences, Adobe is announcing this week several enhancements for Target, which offers A/B testing for customizing experiences.

The key one is a new Visual Experience Composer for mobile apps. Previously, if a marketer wanted to test, say, different discounts in an existing mobile app ad — such as 10 percent off versus 20 percent versus 30 percent — she would have utilized a text-based workflow that often required some code help from a developer.

Now, Visual Experience Composer lets the marketer swap images (built elsewhere) or text inside a visual simulation without a developer, and then run A/B tests. The marketer can’t change functionality, but most ads have limited functions anyway. Here’s a screenshot:

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.