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AdParlor launches Intelligence Tags to better assess social ads’ performance
Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their effectiveness.
In their never-ending quest to understand which creative works best in an ad, marketers now have another tool.
Today, social ad platform AdParlor is unveiling Intelligence Tags as way to offer more granular analysis of multiple creative elements in social ads.
The company, based in Toronto, provides video and static ads for social networks, and Intelligence Tags is initially available for ads on Facebook and Instagram, with Pinterest and Snapchat coming soon.