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AdQuick adds tools to measure impact from outdoor ad campaigns
The self-service ad platform now lets brands track effectiveness via posted photos, direct response codes, geofencing and lifts in website visitors by ZIP codes.
A year ago this month, AdQuick launched one of the first self-service platforms for outdoor ad inventory, including static displays as well as electronic billboards and screens in bus stations or subways.
Bringing those outdoor screens into the digital ad ecosystem of buying and delivering ads is one thing. This week, the Santa Monica, California-based firm is launching a suite of tools intended to help solve the other part of the challenge — measuring impact.
CEO and founder Matthew O’Connor told me that most of these capabilities were available in manual or alpha self-serve versions over the last year, but now they can be implemented by brands themselves through AdQuick’s dashboard.