AdRoll adds tools for agencies with new pro version

AdRoll has introduced a pro version of its platform for running retargeting and lookalike targeting campaigns for agencies to manage retargeting and lookalike targeting campaigns for multiple clients from one interface. AdRoll Pro for Agencies also includes access to additional features, including cross-channel reporting integrations.

A main dashboard provides an at-a-glance performance view across client accounts.

The hub also includes a tool to upload third-party ad tracking tags, as well as access to AdRoll’s dynamic ad builder and Automated Campaigns to automate campaign setup, budgets and optimization.

AdRoll Pro for Agencies integrates with cross-channel reporting platforms, such as TapClicks, Datorama and Funnel.io, to pass display and social campaign data into those tools.

The agency solution is available now in the US, the UK, Australia and New Zealand.

[This article originally appeared on MarTech Today.]

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Ginny Marvin

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.