AdRoll adds tools for agencies with new pro version

AdRoll has introduced a pro version of its platform for running retargeting and lookalike targeting campaigns for agencies to manage retargeting and lookalike targeting campaigns for multiple clients from one interface. AdRoll Pro for Agencies also includes access to additional features, including cross-channel reporting integrations.

A main dashboard provides an at-a-glance performance view across client accounts.

The hub also includes a tool to upload third-party ad tracking tags, as well as access to AdRoll’s dynamic ad builder and Automated Campaigns to automate campaign setup, budgets and optimization.

AdRoll Pro for Agencies integrates with cross-channel reporting platforms, such as TapClicks, Datorama and Funnel.io, to pass display and social campaign data into those tools.

The agency solution is available now in the US, the UK, Australia and New Zealand.

[This article originally appeared on MarTech Today.]

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.