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AdSense Mobile Text Ads Get Another Facelift

Among several design updates, the newer version does away with the need to swipe in order to see the display URL.

Ginny Marvin on December 9, 2015 at 10:43 am

Google has updated the look of mobile AdSense text ads again.

Above is an example of the new and old formats. Though the copy in the old example above is left-justified, Google has typically used centered text and serif font. The biggest updates here are the shaded background, new rounded blue button and elimination of the subtle prompt to swipe in order to see the display URL — that funky design element made its debut in October 2014.

The button design follows what is used in the richer text ads format that Google introduced in August. Richer text ads automatically convert text ads into image ads, incorporating advertiser logos and brand colors.

These text ad formats compete in both text ad and display ad auctions.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.