Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D environment.
A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads.
Adverty actually made its platform available late last year in a non-programmatic version for a test project with Coca-Cola Company, and it is now being offered in general release for programmatic use. Rovio Entertainment, the company behind the “Angry Birds” game, is employing the platform, and Adverty says other brands are in discussion.
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