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AdWords ad rotation settings to get trimmed: Optimize or don’t
The machine learning-powered ad rotation setting comes front and center.
The signs were all pointing this way.
Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.”
The change signals one more way machine learning is becoming ingrained through the AdWords platform.