New Google Display Planner & Demographics Reports Launch In AdWords

Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns.

The new Google Display Planner functions somewhat like the existing Google Display Network Ad Planner, but the UI is much simpler.  You start by entering keywords, categories or websites you know your audience is interested in and the landing page for your campaign.

Then, much like the Display Network ad planner, the tool suggests websites, mobile applications and video channels on the Google Display Network (GDN) based on the information you entered. From there, it also suggests Ad Group structure by keywords, interests, topics  and placements. The planner shows estimated weekly impressions and cookies as well as demographic breakdowns.

Under the “Targeting ideas” tab, you can drill into the specific keywords, placements and targets pulled by the Display Planner. On the left sidebar are filtering tools:

By clicking on one or more of the “Ad Group ideas” or “Targeting ideas” suggestions, you can build out Draft ad groups in the “Your plan” section in the right sidebar. You’ll then see the cookies and impressions estimates for the ad group. After you’ve reviewed your plan, you can download it or save it to your AdWords account.

Demographic Performance Reports

Google has also added Gender and Age reports. You’ll find these reports under the Display Network tab.

The demographics reports will be available globally in the next few weeks. The Display Planner is available for most U.S. advertisers now and will be rolling out globally over the next few weeks.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.