How AI can uncover new insights and drive SEO performance

Jim Yu on
  • Categories: A-From SEL, Channel: SEO, Search Marketing Column, SEO
  • In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors through their purchase funnel. We have now fully entered the AI revolution.

    For clarity and for context within this article, I find the following definitions helpful:

    [Read the full article on Search Engine Land.]


    About The Author

    Jim Yu
    Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices