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From algo to aggro: How SEOs really feel about Google algorithm updates

Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs.

Jamie Pitman on December 28, 2017 at 2:42 pm

As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect our industry as a whole. Sure, we can perform test after test to see how our clients are affected, but what about the poor account manager or technical SEO director who has to put in the extra work and placate potentially panicked and frustrated clients? How are they personally affected?

BrightLocal (my employer) anonymously polled 650 SEO professionals recently on this very subject, asking them a host of questions about how algorithm updates impact their workload, their client relationships and their job satisfaction. Below, I’ll go over some of the startling results from our survey, “The Human Impact of Google Algorithm Updates.”

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Jamie Pitman

Jamie Pitman is Head of Content at local SEO tool provider BrightLocal. He's been working in Digital Marketing for nearly ten years and has specialized in SEO, content marketing and social media, managing successful marketing projects for clients and employers alike. Over this time he's blogged his heart out, writing over 300 posts on a wide variety of digital marketing topics for various businesses and publications.