Aligning with sales: Stop saying and start doing in 2018
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there.
One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps.
But sales and marketing alignment goes far beyond mere eavesdropping. Our sales and marketing teams work hard to make sure they’re closely aligned, so when new challenges do arise, we can easily address them and build new processes to ensure success for both teams. Without question, the alignment between our marketing and sales teams is the strongest I’ve ever had at any company.
However, this wasn’t always the case, and it isn’t always the situation for most companies. While more companies are now talking about how important sales and marketing alignment is, they’re often stuck when it comes to actually bringing the two teams together.
As we move into the new year, here are some steps marketers can take right away to align with their sales counterparts and help them close deals faster.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.