Amazon Alexa now accepts Prime Now orders via voice

Amazon Prime Now members can now make purchases via their Alexa home assistant device.

According to an announcement from Amazon today, “… tens of thousands of daily essentials are available for free two-hour delivery by simply asking Alexa to order from Prime Now.”

In addition to taking orders for multiple items at once from the Prime Now catalogue, Amazon says Alexa can make product recommendations and will choose the next available two-hour delivery window once the minimum order amount is reached.

“We’re excited to offer the full Prime Now catalogue with Alexa, including tens of thousands of items, which allows you to refill everyday essentials you’ve just run out of like diapers or dish soap,” says Amazon’s vice president of voice shopping, Assaf Ronen.

As part of the announcement, Amazon says customers in select cities will also be able to order beer, wine and spirits from Prime Now with the free two-hour delivery.

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Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.