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Amazon: Almost 70 Percent Of Holiday Customers Shopped On Mobile

Company also touts growth of Prime membership, saying more than three million customers joined in a single week before Christmas.

Matt McGee on December 28, 2015 at 2:43 pm

It was a mobile holiday season for Amazon and its customers. Without releasing exact numbers, the company says almost 70 percent of its customers this holiday season shopped via a mobile device and the number of Amazon app shoppers more than doubled in the same period.

The stats are part of Amazon’s traditional post-Christmas news release recapping a number of significant — and many more not-so-significant — shopping milestones.

Among the more significant numbers are the growth of Prime, Amazon’s paid subscription service that offers free or discounted shipping among several customer perks. The company doesn’t give out an exact count of how many Prime members it has, but this year’s release vaguely says there are “tens of millions of members worldwide.” Amazon also says it signed up more than three million Prime members just in the third week of December.

Amazon also touted the sales of its own devices, saying that the Amazon Fire tablet was the No. 1 seller among all products on Amazon.com during the holidays, with the Amazon Fire TV Stick the third-best seller.

On the less-than-significant side — at least where marketers are concerned — Amazon says The Hunger Games: Mockingjay Part 1 was the most-watched movie on Prime Video during the holiday season, and the most popular holiday song streamed on Prime Music was Perry Como’s “(There’s No Place Like) Home for the Holidays.”

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.