Amazon Announces End Of Text Ads Program Two Months After Its Launch

Amazon to discontinue both its Text Ads and Product Ads program as of October 31, 2015.

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Less than two months after rolling out its Text Ads Program as an alternative to Product Ads, Amazon is already alerting advertisers that it will be discontinuing the Text Ads as of October 31, 2015.

According to a report from RKG’s blog, the ecommerce giant sent out the following email to advertisers, confirming performance reports for the Text Ads would be available up until February 16, 2016:

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Amazon’s Text Ads were positioned as an alternative to its Product Ads when it was announced in August that the company would be discontinuing Product Ads as of October 31. It now appears neither ad option from Amazon – Text Ads or Product Ads – will be available after the end of the month.


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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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