How Amazon dominates the competitive search landscape

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  • Analysis of consumer electronics and department store retail categories in the US and UK suggests that Amazon’s paid search ad spend is behind the e-commerce giant’s continued market growth. The scale and impact of their paid search investments eclipses their closest rivals.

    This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories. Featured in this report:

    Visit Digital Marketing Depot to download “How Amazon Dominates the Competitive Search Landscape.”

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    Digital Marketing Depot
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