Amazon Goes After Sites Selling Fake Reviews: Files Lawsuit Against

Amy Gesenhues on
  • Categories: Amazon, Channel: Retail, E-Commerce, Legal: Copyright & Trademark, Legal: General
  • Amazon is taking its battle against fake reviews to the courts, filing a lawsuit yesterday in Seattle’s King County Superior Court against the operator of

    According to a report yesterday on, the e-commerce behemoth filed the first lawsuit of its kind against operator Jay Gentile.

    “The case is part of a broader effort by the company to crack down on fake reviews,” writes Geekwire’s Todd Bishop.

    Defendants are misleading Amazon’s customers and tarnishing Amazon’s brand for their own profit and the profit of a handful of dishonest sellers and manufacturers. Amazon is bringing this action to protect its customers from this misconduct, by stopping Defendants and disrupting the marketplace in which they participate.
    From Amazon's lawsuit

    An unidentified person behind similar sites, and was also named in the lawsuit. Amazon accuses the fake review sites of offering false “4 and 5 star reviews” for product pages, and using the Amazon logo to promote fraudulent “high quality 5 rating reviews” for Kindle eBooks.

    Geekwire said the defendants are being charged with trademark violations, unfair competition and deceptive acts in addition to other allegations, and that Amazon is seeking restitution and requesting an accounting of the revenue earned by the fake review sites.

    About The Author

    Amy Gesenhues
    Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.