Amazon To Close Its E-Commerce Platform Webstore In 2016

Amazon.com’s e-commerce platform Webstore is on its way out.

According to a report on Internet Retailer, the e-commmerce solution for small to mid-sized merchants will shut down in 2016.

ChannelAdvisor Corp’s CEO Scot Wingo told Internet Retailer that Amazon had begun notifying its Webstore customers this week of plans to discontinue the service in the coming year.

“We have about 100 customers that utilize the Amazon storefront technology,” said Wingo, “We are working with them to find new solutions.”

The decision has prompted a thread in Amazon’s sellers forum, with many commenters claiming they received a notice on March 16 from Amazon that it would be closing Webstore in July 2016.

Postscript: Here is a copy we received of Amazon’s email to merchants announcing it was discontinuing the Webstore service.

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Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.