Amazon’s First-Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin
In a teaser ad starring Baldwin and NFL veteran Dan Marino, Amazon shows how easy party planning is using its Echo device.
According to Amazon, there are three things Alec Baldwin needs to build a snack stadium for his Super Bowl party: an architect, a five-star chef and snacks. And thanks to Amazon’s Echo and Alexa, getting the job done is as easy as asking “Alexa, what’s a snack stadium?”
Making its first-ever appearance as a Super Bowl advertiser this year, Amazon is using its game day spot to promote the Echo device and has enlisted Baldwin to be its pitchman, even giving over its official campaign hashtag – #BaldwinBowl – to the actor.
Beyond releasing a 30-second teaser ad that also stars NFL veteran Dan Marino, Amazon gave very few details around the campaign. A representative for the brand shared the following statement from Amazon’s VP of advertising, device sales and marketing, Neil Lindsay:
“Echo has had an amazing reception from customers over the past year — they love it. We thought the Super Bowl was a great chance to tell even more people about what Echo and Alexa can do, and have some fun while doing it.”
In a recent interview with Marketing Land, Lindsay talked about his excitement around Alexa’s capabilities.
“Asking Alexa for the weather is magical… I’m excited by the future and how technology really can make our lives easier and better, and it’s a lot of fun being somewhere where looking for magical experiences is part of the job.”
In addition to Amazon, other first-time Super Bowl advertisers this year will include Bai health beverage, Persil ProClean, LG, Shock Top, SoFi and SunTrust Bank.
You can keep up on all Super Bowl 50 advertisers and their campaigns at: Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game.