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SEO

AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP.

Christine Churchill on March 20, 2018 at 11:53 pm
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The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP).

AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow.

This session provided three contrasting perspectives of AMP.  Moderated by Michelle Robbins of Third Door Media, the session had a split format which started with three formal presentations followed by a lively sit-down discussion where Google Representative Cheney Tsai joined the panel in taking questions from the audience.

The first speaker was AMP Evangelist, Dave McAnally of Resolution Media.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Christine Churchill
Christine Churchill is the President and CEO of KeyRelevance.com, a full service online marketing agency that has been helping businesses succeed online for over a decade. Christine and her team of experienced search marketers offer a variety of services including Pay Per Click Management, Search Engine Optimization, Conversion Enhancements and Analytics Support.

Related Topics

Accelerated Mobile PagesAccelerated Mobile Pages (AMPs)AMP - Accelerated Mobile PagsAMP: Accelerated Mobile PagesChannel: SEOGoogle: AMP - Accelerated Mobile PagesGoogle: MarketingGoogle: SearchGoogle: SEOGoogle: Site SpeedHow To Guides: Mobile MarketingMobile MarketingMobile Marketing ColumnSEO -- Search Engine OptimizationSMX conferenceUncategorized

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