Amplero enlists machine learning to leverage influencer marketing
The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.
Influencer marketing tries to leverage a popular person’s network of friends and followers.
To do that with existing customers, optimization platform Amplero has announced an enhancement to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form networks of users.
Called Influencer Optimization, the new approach identifies users with substantial networks of contacts, and then uses machine intelligence to make the least offer that would generate the biggest ripple.
Chief Product Officer Matt Fleckenstein outlined a possible use case for me.