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Android Has Nearly 54 Percent Mobile Market Share — comScore

Greg Sterling on January 3, 2013 at 2:46 pm

Earlier today comScore released November mobile market share numbers for the US. Android and iOS continued their gains, with Android picking up some momentum over Apple. Some version of the Android OS is now installed on 53.7 percent of US smartphones.

Meanwhile the other smartphone operating systems continued their long slow declines, including Microsoft’s. ComScore’s data suggest no traction for Windows Phones in the US, although there is some evidence of adoption in Europe and elsewhere.

comscore November mobile smartphone share

The leading handset maker in the US is Samsung, followed by Apple. All others, including Google-owned Motorola, lost share.

ComScore says that 53 percent of US adult mobile subscribers now have smartphones. Nielsen’s number is closer to 58 percent.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.