Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores
The Answer Marketplace, says its parent, is the first of its kind.
Barry Levine on February 28, 2018 at 1:36 pm

You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive.
That’s the idea behind Answer Marketplace, announced this week by insurance tech firm Answer Financial.
Founded in 1997, the Encino, California-based firm describes the Marketplace as the first telematics-based ad network, in this case for auto insurance. It utilizes anonymized data relayed from permission-based auto-related apps like family location app Life360, with which Answer has just announced a partnership, and Streetwise, an app that rewards good driving.
[Read the full article on MarTech Today.]
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