Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores

You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive.

That’s the idea behind Answer Marketplace, announced this week by insurance tech firm Answer Financial.

Founded in 1997, the Encino, California-based firm describes the Marketplace as the first telematics-based ad network, in this case for auto insurance. It utilizes anonymized data relayed from permission-based auto-related apps like family location app Life360, with which Answer has just announced a partnership, and Streetwise, an app that rewards good driving.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.