Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores
The Answer Marketplace, says its parent, is the first of its kind.
You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive.
That’s the idea behind Answer Marketplace, announced this week by insurance tech firm Answer Financial.
Founded in 1997, the Encino, California-based firm describes the Marketplace as the first telematics-based ad network, in this case for auto insurance. It utilizes anonymized data relayed from permission-based auto-related apps like family location app Life360, with which Answer has just announced a partnership, and Streetwise, an app that rewards good driving.