• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home

Google App Actions expands with four new categories

Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more.

George Nguyen on May 7, 2019 at 5:00 pm
  • More

App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and fitness, finance and banking, food ordering and ridesharing. These new intents are aimed at enabling developers to integrate their apps with Google Assistant.

Here’s an example of it in action:

Nike Run Club GIF

Users can execute a task within an app by vocalizing the command through Assistant. For example, tracking a run by saying “Hey Google, start my run with Nike Run Club.”

Supported actions. Although developers can begin integrating the new actions immediately, Google says it will deploy them to Assistant users on Android over the next few months. Here are a few of the actions you can start integrating:

  • Send money, pay bills and show an account overview.
  • Book a ride, contact the driver and check a ride status.
  • Order food and check the status of an order.
  • Start, stop and log an exercise.
  • Record food and drink intake and answer nutritional questions.

Here’s the full list of built-in intents.

Why we should care. Seventy-seven percent of Android users stop using an app three days after installing it, according to data gathered from 125 million mobile phones. That figure climbs to 90% after 30 days. Enabling users to execute actions on your app via voice commands can facilitate your user experience, which may help increase your retention rate.

The advantages aren’t necessarily limited to the end-user and app developer, either. Other platform users, such as restaurants on a food delivery app or drivers in a ridesharing app, may also benefit as a result of increased end-user engagement.



About The Author

George Nguyen
George Nguyen is an editor at Third Door Media, primarily covering organic and paid search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

Related Topics

GoogleGoogle: Google AssistantGoogle: Google I/OGoogle: User InterfaceGoogle: Voice Search

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
  • Save Your Marketing by Fixing Bad Data, First
  • Precision Demand Generation: Create Meaningful Connections With Your Buyer
  • The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.