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Mobile Marketing

Download Index: Android Beats iTunes But Not In Revenue

App Annie’s new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple’s App Store still generates 85 percent more revenue than its Google-owned rival — though the gap is closing. App Annie said that Google Play download growth was largely driven by emerging markets, […]

Greg Sterling on April 15, 2014 at 12:43 pm
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App Annie’s new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple’s App Store still generates 85 percent more revenue than its Google-owned rival — though the gap is closing.

App store index

App Annie said that Google Play download growth was largely driven by emerging markets, while Apple revenue growth came from China and the US.

The top download market for Google Play was the US but the top revenue market was Japan. For iOS the US occupied both positions. 

Currently in the US, Android controls 52.1 percent of the smartphone market to Apple’s 41.3 percent. Globally Android is much more dominant, although most of the data are based on shipments estimates, which are of questionable accuracy.

Nearly 90 percent of mobile internet time is spent with apps, though app users are very fickle and quickly abandon apps after downloading.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

AppleApple: iOSChannel: Mobile MarketingGoogle: AndroidGoogle: Business Issues

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