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Mobile Marketing

Apple: People Spent $10 Billion On Apps In 2013

Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that […]

Greg Sterling on January 7, 2014 at 9:48 am
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Apple app store logoApps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013.

Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue.

In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple says it has now paid developers more than $15 billion — roughly half of which would have come this past year.

App store revenue

According to app analytics provider App Annie, Google Play has more overall downloads today (because of its larger user base) but Apple apps generate roughly 2X the revenue.

Below is Apple’s year-end list of top iPhone and iPad apps:

Apple top 2013 apps


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

AppleApple: iOSApple: iPadApple: iPhoneChannel: Mobile Marketing

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