Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]

Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands.

This is the eighth year that Brandz has compiled its list, which comes from research involving two million consumers and more than 10,000 brands, the company says.

Apple tops the list again this year, with Google moving up from third place to second. Microsoft was ranked fifth last year, but fell to seventh this time around. IBM, at No. 3, is the fourth technology company in the top 10.

Other notable marketing/tech/commerce giants on the list include:

• Amazon at No. 14, up four spots from 2012
• Samsung at No. 30, up 25 spots
• Facebook at No. 31, a drop of 12 spots
• Baidu, the Chinese search giant, at No. 33 and down eight spots
• eBay at No. 47, up 17 spots
• Yahoo at No. 92, rejoining the Brandz Top 100 after a few years off

The technology category was flat overall, Brandz says. After averaging eight percent growth over the past five years, companies in this sector dropped by one percent in overall value this year. Here’s a look at the top 20 tech brands from Brandz study.

Brandz has made a number of documents available from this year’s survey, all of which can be accessed here: 2013 BrandZ Top 100.

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Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.