Apple’s iAd Makes Biggest Expansion Yet, Now Available In 95 Countries
Expanding into 70 more countries, move marks burst of rapid growth.
Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa and Australia.
Earlier this month, Apple had expanded to 25 countries by adding Austria, Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway, Poland, and Sweden.
Along with the global growth, Apple has been making product enhancements after opening up the platform to a wider range of businesses and app developers in April. New pre-roll video and full-screen interstitial banner ads formats came out in August, and cross-device retargeting was announced this month.
The iAd producer tool, introduced in September was launched to make rich-media ad creation easier for non-developers.