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Apple’s iPhone 5 Ads Were A Social Sharing Failure, Report Says
Anticipation is growing about Apple’s latest Big Announcement next week, and you can bet that your Twitter, Facebook and Google+ streams will be filled with news and commentary about the company’s newest gadgets.
But after the news hits, will the company’s TV ads translate well on social networks?
According to a new report from Unruly Media, Apple has a lot of room for improvement after its iPhone 5 ads were largely ignored on social channels.
Social media users weren’t too thrilled with Apple’s video ads for the iPhone 5. Unruly says that ads for Samsung’s S4 attracted eight times more shares than the iPhone 5.
The numbers comparing just Apple’s latest two smartphones aren’t better. Unruly says the iPhone 4S attracted 2.5 times more shares than those for the iPhone 5. To put it another way, iPhone 5 ads were shared once for every 56 views, while ads for the iPhone 4S were shared once for every 10 views.
A large part of this probably has to do with Apple’s ads themselves, not with overall interest in the phones.
The iPhone 4S ads introduced Siri and featured celebrities like Samuel L. Jackson, Zooey Deschanel and John Malkovich in sometimes comical conversations with their phone. The iPhone 5 ads, on the other hand, feature regular people using their phones over a soft music montage.
Nonetheless, Samsung is dominating social video sharing when it comes to smartphone makers. Unruly says that Samsung has attracted 52 percent of all social shares, compared to Nokia in second place at 17 percent and Apple in third place at 9.4 percent.
Unruly’s website has links to the full report and a matching infographic.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.