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Aprimo adds digital asset management with ADAM acquisition
With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.
In January, marketing operations platform Aprimo began to rebuild itself, announcing its first major platform update since it split from data analytics/warehouse provider Teradata.
This week, Aprimo takes another step, announcing it has purchased leading digital asset management (DAM) firm ADAM Software. Deal terms were not made public.
Although Aprimo had previously listed an asset library among its capabilities, CEO John Stammen told me that the new acquisition will enable the platform to offer management of any kind of digital visual asset.