What does artificial intelligence mean for marketing agencies?
It's clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.
While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their work might be overhauled or redefined by machine learning tools.
In this article, we’ll discuss what kind of marketing agency work might be augmented or automated by machines (including examples of startups working on these marketing applications already) — and we’ll explore what these marketing agency AI trends and examples might lead to over the next five years.
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