The Ask an #SMXpert series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018.
In the following Q&A, Max Prin discusses what may come up during development and how to utilize technologies to build a richer user experience and not hinder search traffic.
Question: I’m sold on PWAs. Where do we start? What is the level of effort for dev team?
Max: I would start here for an introduction to PWAs and a general understanding of them.
Any website can install and benefit from PWA features such as offline access via a service worker. However, the best results will happen with a website that is fast, dynamic, mobile-friendly and so on, which basically already has an “app feel.”
A simple WordPress blog, for example, might need a full redesign (new code base, away from WordPress) in order to be a good PWA.
Question: Do PWAs have a bad effect on search ranking?
Question: Do pixels and tracking codes slow down websites? If we have ads on quite a lot of platforms and each one uses a unique t…