Get the most important digital marketing news each day.
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics custom audiences and “AdWords optimized” audiences.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.