Augmented reality games: Will this summer’s releases be booms or busts?
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.
This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses.
Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World Alive and The Walking Dead: Our World.
All those games are getting major marketing support, including visibility from Google, whose ARCore toolkit was used to develop three out of four of the games. But is the market getting flooded with too many games at once?
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