Can we trust automation in a time of crisis?
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this...
Aaron has been in the industry for the better part of a decade, leading paid media campaigns with clients ranging from Fortune 50 companies to startups and local businesses. He's the Group Director of SEM at Tinuiti, a full-service digital agency with offices across the US. Aaron's role is to support a growing SEM team across the US, looking years ahead so his team can look days ahead. In addition to his day to day, Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. He moonlights as a brewer, hockey player, slow cyclist and claims to be the industry’s top chef.
Review how your automation performed during the last volatile period to make sure your tool is making the right decisions during this...
A reliable data flow will help automation tools we started to use in past years do their jobs...
Following Google's recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it's...
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to...
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from...
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or...
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a...