Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch
How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives...
AJ Wilcox
AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management, and recently became a Certified LinkedIn Ads Partner. He's a ginger, triathlete, and his company car is a gokart. He lives in Utah with his wife and 4 kids.
How to make the most of LinkedIn’s free Website Demographics
Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use...
Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account...
LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B
As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and...
LinkedIn Ads: How to target your ideal prospect, every time
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a...
LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads....
Should you be using LinkedIn Ads?
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform...
Paid search vs. paid social: how to design the ideal marketing mix
Don't focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and...