How to make your data sing
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data...
Alan K'necht
Alan K'necht an independent SEO, social and analytics consultant, a public speaker, award-winning author and a corporate trainer (SEO, social media marketing and digital analytics).
Here’s an alternative to cookies for user tracking
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy...
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to...
Align your marketing plan with your analytics measurement plan
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected...
Cross-domain analytics tracking: Why you may not need it
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here's...
Back to basics: Measuring your social media efforts with unique acquisition channels
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of...
Bounce rate: Important metric or junk data?
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate into...
How to find the right analytics for the right marketing job
Do you know which kind of analytics to use, and when? Columnist Alan K'necht breaks down the three categories of analytics and explains how using...
The future of digital advertising: Ads that look back
Billboards that watch you back aren't just the stuff of science fiction. Columnist Alan K'necht takes a look at the technologies that are...
Why You Need An Independent Analytics Audit
Is your digital analytics data is being presented clearly and honestly? Columnist Alan K'necht explains why you need an analytics audit — and why...
How Universal Analytics Is Different And What You Should Be Doing Now
If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...
You Don’t Have To Be Big To Do Social Right!
One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come...
Hashtag Bombs: How Not to Leverage Trending Hashtags
When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags...
The New SEO = Social Engagement Optimization
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the...