Alan K'necht, Author at Marketing Land

Cross-domain analytics tracking: Why you may not need it

Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here's...

Jan 30, 2019 at 10:47 am ET

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of...

Dec 4, 2018 at 10:46 am ET

For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate into...

Dec 5, 2017 at 11:26 am ET

Do you know which kind of analytics to use, and when? Columnist Alan K'necht breaks down the three categories of analytics and explains how using...

Aug 18, 2016 at 9:16 am ET

Billboards that watch you back aren't just the stuff of science fiction. Columnist Alan K'necht takes a look at the technologies that are...

Apr 13, 2016 at 9:18 am ET

Is your digital analytics data is being presented clearly and honestly? Columnist Alan K'necht explains why you need an analytics audit — and why...

Sep 17, 2015 at 10:00 am ET

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...

Jun 25, 2014 at 10:15 am ET

One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come...

Sep 6, 2013 at 9:00 am ET

When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags...

May 16, 2013 at 9:28 am ET

SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the...

Mar 28, 2013 at 9:00 am ET