Alan K'necht

Alan K'necht an independant SEO, Social and Analytics consultant , a public speaker, award winning author and a corporate trainer (SEO, social media marketing & digital analytics).

Bounce rate: Important metric or junk data?

For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate into...

Why You Need An Independent Analytics Audit

Is your digital analytics data is being presented clearly and honestly? Columnist Alan K'necht explains why you need an analytics audit — and why...