Everything you need to know about the IAB ads.txt initiative
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the...
Alex Bornyakov
Alex Bornyakov is CEO and co-founder of VertaMedia, the online video supply-side platform (SSP). Alex began his career in software outsourcing services and software production management over a decade ago. Since 2005, he has been holding key positions in different IT companies. In 2008, Alex established VertaMedia in partnership with his co-founders and built it into a trusted and well-regarded international digital marketing company that specializes in video advertising.
Bringing much-needed transparency to RTB
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted....
Ad-blocking concerns shift to the video ad industry
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this is and...
Methbot: The beginning of the end for digital ad fraud
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect...
Putting programmatic video back on the radar
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective...