Build effective consumer relationships with ads that use intent data
Don't alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers'...
Alex is responsible for Rubicon Project Buyer Cloud’s go-to-market strategy, sales enablement and client strategy. His team established the vision and positioning strategy for the Buyer Cloud’s suite of solutions. He plays a key role in sales enablement and product innovation. Alex and team partner with key clients to drive marketing and advertising advisory and innovation. In his previous role, Alex defined and built the Client Development competency and team. Alex was brought onto the Buyer Cloud team from Chango when the company was acquired by Rubicon Project in March, 2015. Prior to joining Chango, Alex directed the newly created Hearst/ iCrossing joint business, integrating premium editorial content with digital expertise. He also held a Managing Director role at iCrossing, overseeing a $20MM portfolio of clients, including Sears, Lands’ End, P&G, HSN, and LEGO. Before iCrossing, Alex led the Toys''R''Us strategy and operational transition from the Amazon.com partnership to its current standalone operation, and directed online marketing for the resulting $500MM online business. Alex began his career in business strategy consulting at Wunderman/ Y&R. He holds an MBA from Yale University and is based in New York.
Don't alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers'...
Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a...
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it's all about using intent data to deliver...
Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it's the content that will make or...
As digital advertising evolves to reach consumers on a whole new level, it's more important than ever to engage with them and make them part of the...
Retargeting shouldn't just be based on someone visiting your site and looking at a product, says columnist Alex LePage. He explains why it's time for...
As ad tech behemoths continue to gobble up the smaller players, columnist Alex LePage takes a look at the reasons behind the...
Despite its initial technical hurdles, mobile programmatic is set to be a game changer. Columnist Alex LePage explains...
Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we're getting...
Programmatic ad buying is coming to television, but don't count on it arriving anytime soon. Columnist Alex LePage explains...
This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies;...