4 steps to enhancing the customer experience with social media
Social media marketing isn't just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting...
Alison Zeringue is Director of Account Management at Search Influence, a national digital marketing agency dedicated to helping businesses optimize their potential. In Alison's six years in digital marketing she's acquired SEO, Social, SEM, and integrated digital campaign experience on accounts ranging from small businesses to regional and national institutions.
Social media marketing isn't just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting...
Many are anxious about Instagram's announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist...
Are you tapping into your employee base for content? Columnist Alison Zeringue explains why it's essential for a great content strategy and outlines...
Columnist Alison Zeringue details the most common questions she heard as a social media panelist for Goldman Sachs' 10,000 Small Businesses program...
Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to...
Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about...
Ensure social media ROI with the S.M.A.R.T system to establish online marketing...
Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the social...
I’ll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that Facebook...
I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it...
We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful....
Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my...
If you don’t live in New Orleans, you’re missing out this time of year. As of three days ago, Carnival Season started, which means we...
It’s the most wonderful time of the year… if your marketing team is prepared! Having the right social media marketing campaign during the...
No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers...