4 steps to enhancing the customer experience with social media
Social media marketing isn't just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting...
Alison Zeringue
Alison Zeringue is Director of Account Management at Search Influence, a national digital marketing agency dedicated to helping businesses optimize their potential. In Alison's six years in digital marketing she's acquired SEO, Social, SEM, and integrated digital campaign experience on accounts ranging from small businesses to regional and national institutions.
3 digital marketing pros sound off on upcoming Instagram algorithm
Many are anxious about Instagram's announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist...
How To Build An Employee-Driven Content Strategy In 6 Simple Steps
Are you tapping into your employee base for content? Columnist Alison Zeringue explains why it's essential for a great content strategy and outlines...
A Beginner’s Guide To Social Media Marketing From The 10,000 Small Businesses Program
Columnist Alison Zeringue details the most common questions she heard as a social media panelist for Goldman Sachs' 10,000 Small Businesses program...
Make Better Connections With Facebook’s New Message Features
Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to...
Animate Your Social Media Marketing With GIFs
Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about...
How To Set & Achieve SMART Online Marketing Goals
Ensure social media ROI with the S.M.A.R.T system to establish online marketing...
The Ultimate Beginner’s Guide To Finding Your Audience In Social Media
Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who’ve been around the social...
4 Tips To Instagram Your Business
I’ll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that Facebook...
3 Pinterest Tips That Will Make You Better At Your Job
I’ve always felt bad for those folks whose offices block the use of Facebook and other social networks! I’m a manager myself, so I get it...
How To Use LinkedIn Company Pages For Search, Social & Reputation Management
We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful....
Beyond Social: The Benefits To Google+ For Business
Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my...
How Popeyes And Others Are Riding The Saints’ Social Media Bandwagon
If you don’t live in New Orleans, you’re missing out this time of year. As of three days ago, Carnival Season started, which means we...
Holiday Social Media Marketing: Wonders & Blunders You Can Learn From
It’s the most wonderful time of the year… if your marketing team is prepared! Having the right social media marketing campaign during the...
Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management
No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers...