Amanda Evans

Amanda Evans is a Senior Paid Media Specialist at SmartSearch Marketing, a Google Premier Partner agency based out of Boulder, CO. Amanda is a data-driven digital marketing professional with over 15 years experience in SEM and paid search management for clients in a variety of industries, with high-level expertise in enterprise B2B and SaaS for revenue-focused results.

PPC strategy: Planning beyond the click

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed...