Soapbox: The best way to serve your audience? Use empathy
Empathy serves us all well in life, but it’s also something every single marketer should do with their target...
Amanda Milligan
Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s worked with Fortune 500 companies and boutique businesses alike. Throughout her content marketing career, she’s directly managed the creation of 200-plus content campaigns, led the strategy for 20-plus clients, and run the 30-episode podcast Ask Amanda About Marketing.
Soapbox: Gratitude is essential right now
Digital marketers are a tight community of people who know how to solve problems and help each other. We can get through this...
Soapbox: Brand authority is the most underrated marketing goal
A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them...
Soapbox: ‘Intent’ should be every marketer’s #1 obsession
We need to be focused on what people are looking for and why we’re creating that...