Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...
Andreas Reiffen is an entrepreneur, marketing technologist and thought leader in data-driven advertising. Between 2006 and 2008 Andreas operated as a PPC super affiliate working for Zappos and other retailers. In 2008 he founded crealytics, the Berlin-based provider of camato, the leading Google Shopping Tool to automate PLA campaigns and improve performance. Several of the largest international Ecommerce retailers are using camato to manage Google Shopping in more than 100 markets across the globe, generating over $3B in revenues per year. camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search.
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it...
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen...
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with...
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on...
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test...
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can...
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains...
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and...
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy "how-to" for search marketers looking to improve ad performance through...
What are today's cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced...
Have you experienced high growth from your Google Shopping ads? You're not the only one. Columnist Andreas Reiffen looks at growth data for product...
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to...
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers...
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved...
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions...
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive...