Andrew Waber is the director of insights at retail optimization platform (ROP) provider Teikametrics. In his current role, Andrew manages the analysis, editorial direction and strategy for Teikametrics' reporting on online retail advertising and the larger online retail marketplace. Prior to his time at Teikametrics, Andrew served as the manager of data insights and media relations at Salsify, the manager of market insights and media relations for advertising automation software provider Nanigans, and as the market analyst and lead author of reports for Chitika Insights, the research arm of the Chitika online ad network. Andrew's commentary on online trends has been quoted by the New York Times, Re/Code and The Guardian, among other outlets.
Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales...
By spreading your budget across too many keywords, gathering data to intelligently shift budget towards terms that convert to meaningful sales is...
Traditional ad formats on social channels will face a shakeup as Facebook and others aggressively test new ad experiences to make purchases without...
Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page...
Consumers shopping on Amazon, and other online retailers, want more information on product pages, including multiple photos and...
Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product...
Ask hard questions about your product assortment and get yourself ready for the 'One Vendor' change on the Brand...
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win...
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning...
Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here's how to make this...
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their...
If you're still hanging onto best practices from years gone by, contributor Andrew Waber says it's time to let go if you want to improve your...
With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares...
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent...
Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what...
The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. ...
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a...
Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer...
Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will help brands and retailers collaborate to improve the digital...
In a Q&A with columnist Andrew Waber, Wayfair's Marion Thomas talks about the shifting supplier-retailer relationship and how brands need to...
