Retailers: Here are the building blocks for winning the digital shelf
As the busy holiday season fast approaches, columnist Andrew Waber explains why it's important for marketers to build on a foundation of data and...
Andrew Waber
Andrew Waber is the Manager of Data Insights and Media Relations at product content management (PCM) platform provider Salsify. In his current role, Andrew manages the analysis, editorial direction, and strategy for Salsify's public facing reporting on the online retail marketplace. Prior to his time at Salsify, Andrew served as the Manager of Market Insights and Media Relations for advertising automation software provider Nanigans, and as the Market Analyst and lead author of reports for Chitika Insights, the research arm of the Chitika online ad network. Andrew's commentary on online trends has been quoted by the New York Times, Re/Code, and The Guardian, among other outlets.
Winning strategies for product pages: Improving findability and buyability
As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and...
E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on...
Facebook Marketplace update: 8% more spend is being pushed to Audience Network
Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains...
Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your...
Event-oriented vs. always-on: The campaign tactics that work
Whether you're an e-commerce advertiser focused on specific events or you're looking to drive consistent revenue throughout the year, columnist...
A look back at the stats behind the 2016 Facebook holiday advertising season
Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the...
The state of direct response video on Facebook
As more marketers look toward video ads on Facebook, columnist Andrew Waber takes a look at video adoption across the direct response...
The truth about transparency in digital advertising
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting...
As Facebook Audience Network broadens, what does it mean for your campaigns?
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic...
What marketers should know about Instagram’s latest tests and rollouts
Columnist Andrew Waber discusses new and potential changes to Instagram's ad formats and capabilities -- and what marketers should do to prepare for...
The stat-backed holiday advertising tips to know for 2016
As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own...
A look at Facebook’s carousel ad and the latest pricing trends on the network
Columnist Andrew Waber delves into data that shows how the social network is changing and how marketers should adjust their advertising strategy to...
Christmas in July: 4 ways to maximize your holiday ad budget
It's time to unwrap your holiday ad strategy! Columnist Andrew Waber's data-backed recommendations will help you prepare for the season and stay a...
Instagram advertising: What’s working? Part 2
Columnist Andrew Waber dives into the performance metrics for Instagram and discusses how advertisers can take advantage of this increasingly...
Why you should be looking at Facebook’s Audience Network
If you haven't started using Facebook's in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is...
4 key Facebook trends e-commerce advertisers need to know in 2016
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve...
Generating Leads On Facebook: What You Need To Know
Columnist Andrew Waber delves into Facebook ad data and comes away with some best practices to help lead generation advertisers reach consumers at...
Video Advertising For 2016: The Data-backed Do’s And Don’ts
Looking to step up your video advertising on social media? Columnist Andrew Waber dips into Nanigans data to reveal conversion-increasing best...
Instagram Advertising: What’s Working?
Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right...
