Andrew Waber is the Manager of Data Insights and Media Relations at product experience management (PXM) platform provider Salsify. In his current role, Andrew manages the analysis, editorial direction, and strategy for Salsify's public facing reporting on the online retail marketplace. Prior to his time at Salsify, Andrew served as the Manager of Market Insights and Media Relations for advertising automation software provider Nanigans, and as the Market Analyst and lead author of reports for Chitika Insights, the research arm of the Chitika online ad network. Andrew's commentary on online trends has been quoted by the New York Times, Re/Code, and The Guardian, among other outlets.
Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains...
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your...
Whether you're an e-commerce advertiser focused on specific events or you're looking to drive consistent revenue throughout the year, columnist...
Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the...
As more marketers look toward video ads on Facebook, columnist Andrew Waber takes a look at video adoption across the direct response...
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting...
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic...
Columnist Andrew Waber discusses new and potential changes to Instagram's ad formats and capabilities -- and what marketers should do to prepare for...
As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own...
Columnist Andrew Waber delves into data that shows how the social network is changing and how marketers should adjust their advertising strategy to...
It's time to unwrap your holiday ad strategy! Columnist Andrew Waber's data-backed recommendations will help you prepare for the season and stay a...
Columnist Andrew Waber dives into the performance metrics for Instagram and discusses how advertisers can take advantage of this increasingly...
If you haven't started using Facebook's in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is...
Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve...
Columnist Andrew Waber delves into Facebook ad data and comes away with some best practices to help lead generation advertisers reach consumers at...
Looking to step up your video advertising on social media? Columnist Andrew Waber dips into Nanigans data to reveal conversion-increasing best...
Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right...
Columnist Andrew Waber looks at data from Facebook e-commerce advertising activity during the Thanksgiving shopping period and discusses what it will...
Following Facebook's impressive Q3 earnings last week, columnist Andrew Waber highlights some key advertising trends on the social network that...
Columnist Andrew Waber highlights real-world uses of Facebook’s Dynamic Product Ads to share insight into how you can take advantage of this new...
