CMOs must dig deeper on attribution
We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable....
Jun 20, 2019 at 10:32 am ET
Andy Betts
Andy has over 15 years experience in formulating marketing, digital and content strategies for many of the world's leading brands, agencies and technology pioneers. Andy works closely with CEO and CMO thought leaders, executives and technology partners on strategic marketing, digital and content marketing strategies. He has also spends considerable time consulting, and travelling across the World, for many digital and content marketing technology startups -- working on research, event and publication projects. Andy has worked at the C-level with leading brands such as HP, Google, Facebook, Twitter, Apple, Microsoft, HSBC, United Airlines, Adobe, Apple, American Express and Fidelity International. He has also consulted on digital marketing projects with many of the world’s leading agencies such as Publicis, Aegis, Starcom, Digitas, Zenith Optimedia, GroupM and WPP properties.
AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
In the next 24 months CMOs should focus on the three 'A's of accountability to make impactful...
Shared learning from the martech OASIS companies — Investment, innovation and integration
Here's a look at 'OASIS' vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to deliver...
Managing martech relationships: Partnerships and agility in marketing
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both...
Building an AI mindset: Time to identify and develop skill sets now
Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions...
A new era of personalization: The hyperconnected customer experience
In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate...
The CMO’s guide to AI’s marketing impact for 2018
Though AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can...
Being SMART with your martech: Balancing product inputs and performance outputs
Don't just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance...
Becoming a martech mastermind: Agility, proficiency and accountability
In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to...
Connected Experiences: Digital & Content Transformation
With the advance of the Internet of Things, marketers' opportunities to connect with consumers becomes much more varied -- and complicated....
Up Close @ SMX East: Seven Steps To Success In Native Advertising
This week at SMX East in New York, Rebecca Lieb from Altimeter Group presented to a full house on how best to find success in the native advertising...