How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business
Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few...
Andy Taylor is director of research at Tinuiti, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A seasoned marketer with 9-plus years of experience, he speaks frequently at industry conferences and events.
Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few...
With close variant taking the place of broad match, limiting keywords isn't enough for keeping query-to-keyword matches...
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate...
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response...
Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play...
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward,...
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are...
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of reasons...
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...
Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and...
Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of...
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad...
Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce...
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping...
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search...
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take...
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon's recent Prime Day...
What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the...
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some...
Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen...