Why You Need A Persona-Based Content Marketing Strategy
Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a...
Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.
Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a...
If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your...
Contributor Arnie Kuenn provides step-by-step guidelines to getting company buy-in for content marketing....
Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you...
Contributor Arnie Kuenn observes content marketing's rise and speculates as to what the coming years will bring....
As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the...
There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty...
Having trouble convincing your boss of the benefits of content marketing? Columnist Arnie Kuenn has some valuable...
Contributor Arnie Kuenn sums up the most surprising, enlightening and actionable tips gathered at this week's event....
Your content doesn't need to be a "home run" every time. Instead, create a steady stream of success with the content moneyball tips...
With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great...
Content marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before...
Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to...
As 58 percent of B2B marketers plan to increase their content marketing spend over the next 12 months, the amount of content created and published...
With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content...
As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million...
It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but it’s just not true. In...
Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet...
When it comes to developing content marketing strategies, the plans created and tactics used are only as good as the results produced. You can design...
In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and...